為行銷國際賽事，強化運動城市知名度，教育部體育署於今（110）年度辦理「臺灣品牌國際賽網路人氣票選」，邀集國內外各賽事主（承）辦單位與國際相關組織單位共襄盛舉，以達國際交流接軌之效。並透過網路票選活動，讓民眾選出心中最佳賽事，增進賽事能見度之餘，也期盼吸引民眾於疫情期間對國際賽事之關注度。

此外，今年首度納入大專院校學生參賽資格，辦理「國際賽事行銷創意競賽」，透過學生的創意及想像力，為運動賽事規劃嶄新的行銷方案，賦予賽事獨有魅力及價值，共創行銷新契機。

To market international sports events and raise the publicity of sports cities, this year (2021) the Sports Administration, Ministry of Education will hold the 2021 International Sports Events Demo Show. Sports events organizers (undertakers) from Taiwan and overseas and related international organizations are invited to take part to achieve the objective of international exchange and alignment. Through the online vote, the public will choose their favorite sports events and raise the event publicity. It is also hoped that people’s attention will be attracted to international sports events during the pandemic period.

This year, college students are eligible to take part for the first time; the International Sports Events Marketing Competition is being held. The creativity and imagination of students will produce new marketing proposals for sports events, giving them unique charm and value as well as creating new opportunities for marketing together.